When Caring Became Cringe

The aesthetics of detachment in a world on fire.

You have a name. You have a face.

In an era where the most powerful brands aren’t companies but people, what are you using yours for?

You don’t have to be an ~influencer~ to be a brand. If you post on socials, whether you have two million followers, two hundred, or twenty on your finsta. You’re participating in a system that turns your profile into a prod…